It’s hard to be what you can’t see.

Here in Australia, a lack of representation means a lack of role models for young Mob to look up to.

We’re here to change that. 

We’re putting a spotlight on Indigenous role models, elevating their success stories and showing the next generation there are no limits. We want to help these kids see what Blak excellence and strong leadership look like, to inspire them to realise their own greatness.

join the waw

see it to be it


From birth, the odds are stacked against Indigenous kids. In a country where First Nations people make up less than 5% of the population, Indigenous youth account for 80% of all 10-year-olds behind bars.

Systemic racism sees them taken away from their families and put in detention centres at 22 times the rate of non-Indigenous kids. This is a hard reality to grow up with. So where do our young Mob go to feel inspired?

Having faced his own uncomfortable truths, We Are Warriors founder Nooky recognised the need to create a platform to give our Mob something to aspire to, to unlock their own Warrior spirit and drive positive change.

Working with our Warriors to share their stories of resistance and resilience shows the young ones they’ve got options. In Australia, this kind of platform hasn’t existed before. Together, we’re building a movement, and we want to energise everyone to be a part of it.

This is just the beginning.



We launched Jan 26th as a powerful statement to shift the narrative of this date, to channel over 60,000 years of proud Warrior spirit to help us shape a better future for our young ones.

our warriors

Meet the first set of Indigenous role models who are paving the way, moving forward against all odds. 

This is what success looks like.

meet OUR warriors

it's hard to be what you can't see

words & wisdom

Dive into our Q&A series. Whether they’re at the top of their game or at the start of their journey, our Warriors share what inspires them and what it means to be Indigenous.

Explore words & wisdom

Our partners

Meet the brands that have joined the WAW.

meet our partners

What's happening

Events and workshops, interviews, new music releases and more.


Look good. do good.


DROP 001

Limited edition streetwear that makes a statement. For proud Mob and Allies.

We’re building a movement for change, but we can’t do it alone. Through Words And Wisdom, we can create real and lasting impact. And that’s where you come in. Whether you’re an aspiring Warrior or you want to partner with us to change the narrative, rise up and join the WAW.

get in touch

stay in the loop

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.